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Industry handbook: porter's 5 forces analysis in the marketplace by looking at it through the perspective of the porter five forces model for industry analysis. Use michael porter's five forces to develop your own competitive strategy of a new investment, business venture, or shift in market with storyboard template. This article explains porter's five forces model, developed by michael porter in a practical way after reading you will understand the basics of this powerful. Aviation industry five forces in the industry porter’s five forces model is a unique tool that for both short and long distance travel. Threat of substitutes (from porter’s five forces) occurs when companies in one industry are forced to compete with industries producing substitute products or services. The five forces is a tool that that was designed by michael porter porter identified five factors that affect the competition within any industry.